Tag Archive for: sales

Fine Tune Your Agent Marketing

21 Dec
December 21, 2015

Episode 24

Featured Guest: Chris Carbone – Rainbow International (New Jersey)

Summary: Not all efforts are created equal when it comes to marketing to insurance agents. Top tier cleaning and restoration companies execute strong marketing strategies when it comes to insurance professionals. Listen to restoration expert Chris Carbone discuss simple best practices that every restoration contractor should be implementing. Thank you Chris for spending time with The Restoration Nation!

The Restoration Nation Challenge: How effective is your insurance agent marketing program? What is one thing you need to do better in this area?

Motivational Quote:

“You can’t build a reputation on what you are going to do.” – Henry Ford

Business Resources:

The Four Hour Work Week by Tim Ferriss

Guest Contact Info:

Visit Carbone Boot Camp

Chris Carbone’s LinkedIn Profile

A Glimpse into the World of Large Loss Restoration

25 Feb
February 25, 2015

Episode 18

Featured Guest: Jim Thompson – Jim Thompson & Co. (Dunnellon, FL)

Episode Sponsor: Esporta Wash Systems

Summary: Industry veteran and large loss expert Jim Thompson helps provide perspective on what really matters when it comes to executing large loss projects. Too many restoration contractors want to play in the big leagues but common pitfalls prevent it from happening. Do not fall victim to making these mistakes. If you are looking at expanding in to the world of large loss restoration, it is time to connect with our energetic guest speaker. Thanks Jim!

The Restoration Nation Challenge: Whose interest are you putting first during a large loss situation: Your client’s or your company’s? How well does your company emphasize and train on safety?

Motivational Quote: “There ain’t hardly no work got around here what ain’t been went out after.”

Business Resources:

Get Paid! By Steven Lavelle

Jim Thompson versus Florida Hurricanes

Jim Thompson and NASA

Guest Contact Info:

Jim’s website

Jim’s LinkedIn Profile

Marketing Your Restoration Firm to Plumbers

28 Jan
January 28, 2015

Episode 16

Featured Guest: Ivan Turner – Show Me Marketing Solutions (Jefferson City, MO)

Episode Sponsor: Esporta Wash Systems

Summary: To pay referral fees or not to pay referral fees? That is the question. We all know that plumbers are a key target to market your restoration firm to. How you do this is another story. There are many philosophies and approaches to doing this successfully. Ivan Turner of Show Me Marketing Solutions shares his thoughts on how to build mutually beneficial relationships with plumbers.

The Restoration Nation Challenge: Are you currently marketing to plumbers? If you are paying referral fees, do you think Ivan’s approach could better serve your firm?

Motivational Quote: “Man’s mind once stretched by a new idea never regains its original dimensions.” Oliver Wendell Holmes Jr.

Business Resources:

How to Win Friends and Influence People by Dale Carnegie

Built to Last by Jim Collins

Good to Great by Jim Collins

Guest Contact Info:

Company website

Ivan’s LinkedIn Profile

Make E-mail Marketing Work for Your Business

21 Jan
January 21, 2015

Episode 15

Featured Guest: Joanne Randall – Leap Year Marketing (Concord, NH)

Summary: The practice of e-mail marketing has mixed reviews. That is largely because many businesses execute it so poorly. Don’t let this be the case for your cleaning and restoration company. Joanne Randall of Leap Year Marketing helps businesses succeed with e-mail marketing campaigns. Listen as she shares extremely valuable tips to help your e-mail marketing efforts perform at a high level. Just a couple adjustments to your e-mails and you could see major results.

The Restoration Nation Challenge: Are you getting results from of your e-mail marketing efforts? After listening to Joanne, what changes can you make today to improve your performance?

Motivational Quote: “Hard work always precedes luck.” – Joanne Randall

Business Resources:

Book: The Bible

Robert Kiyosaki Blog

Jack Canfield Blog

Guest Contact Info:

Company website

Marketing Mojo Radio

Joanne’s LinkedIn Profile

Challenges and Strategies for Successful Sales Managers

14 Jan
January 14, 2015

Episode 14

Featured Guest: Brian Mauriello – American Integrity Restoration (Glastonbury, CT)

Summary: Managing a sales team in the cleaning and restoration industry is a challenge. Your company offers a variety of services, combats seasonal business cycles, and has to prioritize multiple target markets. Spend time today listening to Brian Mauriello of American Integrity Restoration as he maps out strategies on how to be an effective sales leader in the industry. The “best practices” that Brian and his team have developed will surely benefit your operation as well.

The Restoration Nation Challenge: What key performance indicators (KPIs) does your company measure? What part of your sales effort produces the most results? What parts are non-productive? Are you digging deep into the industries that you are targeting?

Motivational Quote: “Having no problems is the biggest problem of all.” –Taiichi Ohno

Business Resources:

Book: Toyota Production System: Beyond Large Scale Production by Taiichi Ohno

Guest Contact Info:

Company website

www.newtownmemorialfund.org

Brian’s LinkedIn Profile

What is my Cleaning and Restoration Company Worth?

17 Dec
December 17, 2014

Episode 10

Featured Guest: Fred Geyen – Geyen Group (Minneapolis, MN)

Summary: We push off the topic more often than we would ever admit. It is the issue of company valuation and preparing to sell. Fred Geyen of Geyen Group explains the importance of why you need to know the value of your cleaning and restoration company (even if you have no plans to sell). Fred offers some common sense suggestions on how to approach the topic and why it should be a priority for your business.

The Restoration Nation Challenge: Do you know what your company is worth? Have you evaluated your company from the prospective of an outside buyer? What are your strengths and what are your weaknesses to that prospective buyer?

Motivational Quote: “You either make dust or eat dust.” – H. Jackson Brown, Jr.

Business Resources:

Book: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Website: www.bizbuysell.com

Guest Contact Info:

Email: fred@geyengroup.com

www.geyengroup.com

Fred’s LinkedIn Profile

Time to Clean Up Your Customer Service Effort

10 Dec
December 10, 2014

Episode 9

Featured Guest: Bill Yeadon – Jon Don (Indianapolis, IN)

Summary: Customer service is so pivotal to the long-term success of your cleaning and restoration company. Listen to Jon-Don instructor, Bill Yeadon, as he helps us analyze our own customer service efforts. Are we “wowing” our customers or just doing the bare minimum? Bill challenges us to do more to make cheerleaders out of our clients.

The Restoration Nation Challenge: Are you falling into the trap of assuming your customer service is excellent? When was the last time you took a deep look at all aspects of your customer service effort? Are your employees performing at the level you want them to when it comes to customer service?

Motivational Quote: “The last of human freedoms – the ability to choose one’s attitude in a given set of circumstances.” – Viktor E. Frankl

Business Resources:

Video: Ted talk by Simon Sinek

Book: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Book: Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek

Book: Influence: The Physiology of Persuasion by Robert Cialdini

Guest Contact Info:

Email: billy@jondon.com

Bill’s Strategies for Success Blog

Bill’s LinkedIn Profile

What is the Vision of The Restoration Nation Podcast?

06 Dec
December 6, 2014

The Restoration Nation Podcast was conceived by two forces: A desire for learning and a passion for the cleaning and restoration industry. These two factors lead me to start a podcast designed specifically for leaders in the industry. Entrepreneurs in the cleaning and restoration industry share a lot in common. We have similar challenges, struggles, and opportunities. This podcast can be used as a conduit to help each other navigate these issues. Mutual success can be achieved faster if we commit to serving each other. This can be done by sharing best practices, experiences, and inspirational stories. That is the vision of The Restoration Nation podcast.

Why a desire for learning?

Like many of you reading this, I am a competitor. First and foremost, I like to challenge myself. Outward competition is important, but I believe pushing yourself is the first step to improving. Entrepreneurs can often challenge themselves more than any outside force. The further you can drive yourself, the more prepared you will be for external competition. Part of the self-challenging process is learning new things. Continuous education is so important when it comes to preparing for competition. In coming full-circle with this discussion, my desire for learning comes from my need to compete at a high level. As an entrepreneur in the cleaning and restoration industry, you already understand this.

Why a passion for the cleaning and restoration industry?

This is a very personal question for me. To put it simply, I grew up in the industry. My father, Jack Solloway, founded Soil-Away Cleaning & Restoration Services in 1990. I have seen the victories and defeats that an entrepreneurial journey delivers. I am second generation in the business. I believe in the value that our services offer. It is a great industry with a lot of tremendously collaborative members. One of the most valuable things I have learned through my experience in the cleaning and restoration industry is that it is not about what you take, but what you give back. It is about how you serve others.

What is next for The Restoration Nation podcast?

This podcast is not about me. It is about our industry. It is about connecting with other leaders and entrepreneurs in our field. If you are reading this, I am talking about you! The podcast and website is a tool for education, collaboration, and motivation amongst industry peers. I will facilitate the growth of this resource to the best of my abilities, but ultimately the value that this program delivers is up to you. I encourage your participation. That could be by being a guest on the show, submitting a blog post, or sharing the podcast with an industry peer. I am thankful for your participation and look forward to building the relationship.

How to Fix the Biggest Online Marketing Mistake

25 Nov
November 25, 2014

Episode 7

Featured Guest: Sonny Ahuja – Internet Marketing Consultant & Coach (Atlanta, GA)

Summary: Too many entrepreneurs in the cleaning and restoration industry struggle with online marketing. Sonny’s approach is simple, methodical, and effective. This interview focuses on the #1 mistake we make with our online marketing efforts. Listen, learn, and be on your way to making your phone ring!

The Restoration Nation Challenge: Have you been putting off your online marketing efforts? What resources have you dedicated to making it a priority? Are you properly tracking website results?

Motivational Quote: “You must be the change you wish to see in the world.” – Mahatma Ghandi

Favorite Business Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

Guest Contact Info: www.sonnyahuja.com

A Personal Touch For Your Sales and Marketing Effort

19 Nov
November 19, 2014

Episode 6

Featured Guest: Victoria Ronan- Marketing Director with Clothes Call (Crofton, MD)

Summary: Listen to Victoria as she guides us through the “life of a salesperson” in the cleaning and restoration industry. Her philosophy focuses on building relationships that last. A key to her success is creativity, consistency, and most importantly- adding a personal touch. Victoria shares some of her best practices to sales and marketing that she has learned through working with previous employer Servpro and current employer Clothes Call (textile restoration).

The Restoration Nation Challenge: Does your sales effort do anything out-of-the-box? When was the last time you tried something new when it comes to sales and marketing? How are you going above-and-beyond the competition?

Motivational Quote: Life does not need to be perfect to be wonderful

Favorite Business Book: How to Win Friends & Influence People by Dale Carnegie

Guest Contact Info: www.clothescall.us.com

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