Tag Archive for: online marketing

Make E-mail Marketing Work for Your Business

21 Jan
January 21, 2015

Episode 15

Featured Guest: Joanne Randall – Leap Year Marketing (Concord, NH)

Summary: The practice of e-mail marketing has mixed reviews. That is largely because many businesses execute it so poorly. Don’t let this be the case for your cleaning and restoration company. Joanne Randall of Leap Year Marketing helps businesses succeed with e-mail marketing campaigns. Listen as she shares extremely valuable tips to help your e-mail marketing efforts perform at a high level. Just a couple adjustments to your e-mails and you could see major results.

The Restoration Nation Challenge: Are you getting results from of your e-mail marketing efforts? After listening to Joanne, what changes can you make today to improve your performance?

Motivational Quote: “Hard work always precedes luck.” – Joanne Randall

Business Resources:

Book: The Bible

Robert Kiyosaki Blog

Jack Canfield Blog

Guest Contact Info:

Company website

Marketing Mojo Radio

Joanne’s LinkedIn Profile

Challenges and Strategies for Successful Sales Managers

14 Jan
January 14, 2015

Episode 14

Featured Guest: Brian Mauriello – American Integrity Restoration (Glastonbury, CT)

Summary: Managing a sales team in the cleaning and restoration industry is a challenge. Your company offers a variety of services, combats seasonal business cycles, and has to prioritize multiple target markets. Spend time today listening to Brian Mauriello of American Integrity Restoration as he maps out strategies on how to be an effective sales leader in the industry. The “best practices” that Brian and his team have developed will surely benefit your operation as well.

The Restoration Nation Challenge: What key performance indicators (KPIs) does your company measure? What part of your sales effort produces the most results? What parts are non-productive? Are you digging deep into the industries that you are targeting?

Motivational Quote: “Having no problems is the biggest problem of all.” –Taiichi Ohno

Business Resources:

Book: Toyota Production System: Beyond Large Scale Production by Taiichi Ohno

Guest Contact Info:

Company website

www.newtownmemorialfund.org

Brian’s LinkedIn Profile

Online Reputation Management: A Focus on Yelp! and Angie’s List

07 Jan
January 7, 2015

Episode 13

Featured Guest: Steve Marsh – Be Competition Free Marketing (San Francisco, CA)

Summary: People are talking about your water damage cleanup, carpet cleaning, and fire restoration services. Do you know what they are saying? Cleaners and restorers have a tremendous opportunity to manage their reputation on the internet. Featured guest, Steve Marsh, explains how you can utilize online services such as Yelp! and Angie’s List to market and showcase your company. Take control of your online reputation before someone else does.

The Restoration Nation Challenge: Do you monitor what people are saying about your company online? Have you set up your profile on online services such as Yelp!, Angie’s List, Google Plus, etc…? If your company gets a negative review, do you have a strategy on how to respond?

Motivational Quote: “Successful people ask better questions, and as a result, they get better answers.” –Tony Robbins

Business Resources:

Book: Abundance: The Future Is Better Than You Think by Peter Diamandis

Guest Contact Info:

Company website

Steve’s LinkedIn Profile

 

 

How to Fix the Biggest Online Marketing Mistake

25 Nov
November 25, 2014

Episode 7

Featured Guest: Sonny Ahuja – Internet Marketing Consultant & Coach (Atlanta, GA)

Summary: Too many entrepreneurs in the cleaning and restoration industry struggle with online marketing. Sonny’s approach is simple, methodical, and effective. This interview focuses on the #1 mistake we make with our online marketing efforts. Listen, learn, and be on your way to making your phone ring!

The Restoration Nation Challenge: Have you been putting off your online marketing efforts? What resources have you dedicated to making it a priority? Are you properly tracking website results?

Motivational Quote: “You must be the change you wish to see in the world.” – Mahatma Ghandi

Favorite Business Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

Guest Contact Info: www.sonnyahuja.com

A Personal Touch For Your Sales and Marketing Effort

19 Nov
November 19, 2014

Episode 6

Featured Guest: Victoria Ronan- Marketing Director with Clothes Call (Crofton, MD)

Summary: Listen to Victoria as she guides us through the “life of a salesperson” in the cleaning and restoration industry. Her philosophy focuses on building relationships that last. A key to her success is creativity, consistency, and most importantly- adding a personal touch. Victoria shares some of her best practices to sales and marketing that she has learned through working with previous employer Servpro and current employer Clothes Call (textile restoration).

The Restoration Nation Challenge: Does your sales effort do anything out-of-the-box? When was the last time you tried something new when it comes to sales and marketing? How are you going above-and-beyond the competition?

Motivational Quote: Life does not need to be perfect to be wonderful

Favorite Business Book: How to Win Friends & Influence People by Dale Carnegie

Guest Contact Info: www.clothescall.us.com

One Industry Trend That You Need To Keep Up With

12 Nov
November 12, 2014

Episode 5

Featured Guest: Jeff Cross, Executive Editor – Cleanfax (Columbus, OH)

Summary: Listen to Jeff Cross as he discusses industry trends and common challenges amongst cleaning and restoration contractors. He is an industry veteran and a wealth of knowledge. Here he shares from his deep industry experience. Jeff is the Executive Editor for Cleanfax Magazine and the leader of Totally Booked University.

The Restoration Nation Challenge: How are you getting your industry-specific educational content? Are you being purposeful about learning something new every day?

Favorite Business Book: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Guest Contact Info: www.totallybookeduniversity.com and www.cleanfax.com

Introduction to The Restoration Nation Podcast

31 Oct
October 31, 2014

Episode 1
Featured Guest: Joshua Solloway- Host
Summary: This is the who, what, where, when, why, and how of The Restoration Nation podcast show. It is a brief introduction of the host along with the show.
The Restoration Nation Challenge: Take a snap shot of your day. Are you working “in” your business or “on” your business? Take the time to learn something new so you can apply it today!
Motivational Quote: “Good, better, best. Never let it rest, until your good is better and your better is best.”
Favorite Business Books:
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Garry Keller
7 Habits of Highly Effective People by Stephen Covey
Guest Contact Info: josh@therestorationnation.com

The Restoration Nation Launches

27 Oct
October 27, 2014

Welcome to The Restoration Nation Podcast! It is a resource designed to benefit entrepreneurs and leaders in the cleaning and restoration industry. We are about education, collaboration, and motivation.

The Restoration Nation’s goal is to…
• Educate – Entrepreneurs and leaders never stop learning. We will bring valuable, applicable content to our audience.
• Collaborate –No one can achieve their full potential alone. We will connect with industry experts to communicate “best practices.”
• Motivate – Even entrepreneurs need a morale boost from time to time. We will present inspirational stories from industry peers to help fuel your passion.

If you have an idea for a future episode or would like to be a guest, contact us. We’d love to hear from you.

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