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Episode 13

Featured Guest: Steve Marsh – Be Competition Free Marketing (San Francisco, CA)

Summary: People are talking about your water damage cleanup, carpet cleaning, and fire restoration services. Do you know what they are saying? Cleaners and restorers have a tremendous opportunity to manage their reputation on the internet. Featured guest, Steve Marsh, explains how you can utilize online services such as Yelp! and Angie’s List to market and showcase your company. Take control of your online reputation before someone else does.

The Restoration Nation Challenge: Do you monitor what people are saying about your company online? Have you set up your profile on online services such as Yelp!, Angie’s List, Google Plus, etc…? If your company gets a negative review, do you have a strategy on how to respond?

Motivational Quote: “Successful people ask better questions, and as a result, they get better answers.” –Tony Robbins

Business Resources:

Book: Abundance: The Future Is Better Than You Think by Peter Diamandis

Guest Contact Info:

Company website

Steve’s LinkedIn Profile

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Episode 10

Featured Guest: Fred Geyen – Geyen Group (Minneapolis, MN)

Summary: We push off the topic more often than we would ever admit. It is the issue of company valuation and preparing to sell. Fred Geyen of Geyen Group explains the importance of why you need to know the value of your cleaning and restoration company (even if you have no plans to sell). Fred offers some common sense suggestions on how to approach the topic and why it should be a priority for your business.

The Restoration Nation Challenge: Do you know what your company is worth? Have you evaluated your company from the prospective of an outside buyer? What are your strengths and what are your weaknesses to that prospective buyer?

Motivational Quote: “You either make dust or eat dust.” – H. Jackson Brown, Jr.

Business Resources:

Book: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Website: www.bizbuysell.com

Guest Contact Info:

Email: fred@geyengroup.com

www.geyengroup.com

Fred’s LinkedIn Profile

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Episode 5

Featured Guest: Jeff Cross, Executive Editor – Cleanfax (Columbus, OH)

Summary: Listen to Jeff Cross as he discusses industry trends and common challenges amongst cleaning and restoration contractors. He is an industry veteran and a wealth of knowledge. Here he shares from his deep industry experience. Jeff is the Executive Editor for Cleanfax Magazine and the leader of Totally Booked University.

The Restoration Nation Challenge: How are you getting your industry-specific educational content? Are you being purposeful about learning something new every day?

Favorite Business Book: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Guest Contact Info: www.totallybookeduniversity.com and www.cleanfax.com