Tag Archive for: Carpet Cleaning

The Focus of the Successful Owner

04 Mar
March 4, 2015

Episode 19

Featured Guest: Chuck Violand – Violand Management (Canton, OH)

Episode Sponsor: Esporta Wash Systems

Summary: Owners and leaders beware! Your role is not easy. Take a moment to listen to industry consultant Chuck Violand share his thoughts as to what leaders should be focusing on. Chuck’s vast experience and insight can help you avoid common pitfalls that often plague owners in the cleaning and restoration industry. Thanks Chuck!

The Restoration Nation Challenge: What is the “why” behind what you are doing as an owner/leader? Do you have a clear target for your business? How well are you communicating it?

Motivational Quote:

“We make a living by what we get, but we make a life by what we give.” Winston Churchill

“The more I know, the less I understand all the things I thought I knew.” Don Henley

Business Resources:

What Got You Here Won’t Get You There by Marshall Goldsmith

The Fifth Discipline by Peter Senge

Guest Contact Info:

Chuck’s website

Chuck’s LinkedIn Profile

 

Make E-mail Marketing Work for Your Business

21 Jan
January 21, 2015

Episode 15

Featured Guest: Joanne Randall – Leap Year Marketing (Concord, NH)

Summary: The practice of e-mail marketing has mixed reviews. That is largely because many businesses execute it so poorly. Don’t let this be the case for your cleaning and restoration company. Joanne Randall of Leap Year Marketing helps businesses succeed with e-mail marketing campaigns. Listen as she shares extremely valuable tips to help your e-mail marketing efforts perform at a high level. Just a couple adjustments to your e-mails and you could see major results.

The Restoration Nation Challenge: Are you getting results from of your e-mail marketing efforts? After listening to Joanne, what changes can you make today to improve your performance?

Motivational Quote: “Hard work always precedes luck.” – Joanne Randall

Business Resources:

Book: The Bible

Robert Kiyosaki Blog

Jack Canfield Blog

Guest Contact Info:

Company website

Marketing Mojo Radio

Joanne’s LinkedIn Profile

Online Reputation Management: A Focus on Yelp! and Angie’s List

07 Jan
January 7, 2015

Episode 13

Featured Guest: Steve Marsh – Be Competition Free Marketing (San Francisco, CA)

Summary: People are talking about your water damage cleanup, carpet cleaning, and fire restoration services. Do you know what they are saying? Cleaners and restorers have a tremendous opportunity to manage their reputation on the internet. Featured guest, Steve Marsh, explains how you can utilize online services such as Yelp! and Angie’s List to market and showcase your company. Take control of your online reputation before someone else does.

The Restoration Nation Challenge: Do you monitor what people are saying about your company online? Have you set up your profile on online services such as Yelp!, Angie’s List, Google Plus, etc…? If your company gets a negative review, do you have a strategy on how to respond?

Motivational Quote: “Successful people ask better questions, and as a result, they get better answers.” –Tony Robbins

Business Resources:

Book: Abundance: The Future Is Better Than You Think by Peter Diamandis

Guest Contact Info:

Company website

Steve’s LinkedIn Profile

 

 

Taking Cleaning and Restoration Technicians to the Next Level

01 Jan
January 1, 2015

Episode 12

Featured Guest: Barry Costa – Costa Group Education (Kingman, AZ)

Summary: Is the answer A, B, C, or D? Those are the options we have come to know and accept with industry certification examinations. These exams primarily test cognitive abilities, but leave out physical competency. The cleaning and restoration industry is about to take it to the next level with performance assessments for positions such as carpet cleaning, water damage, and beyond. Spend time with Barry Costa as he explains how the team at ICRA is adding another (valuable) level of testing for technician proficiency in our industry.

The Restoration Nation Challenge: How well do you know the abilities of your technicians? Are your internal training procedures getting watered-down with each incoming employee? What kind of quality control measure do you have in place for technician performance?

Motivational Quote: Life Lesson number 5 is from Barry’s daughter Kim: “Touch as many lives as you can.” Every time you meet someone new, you leave a little bit of yourself with them. They are affected by you. The more people you meet, the more complete both their and your lives are because of how you have been affected by each other. Think of the possibilities.

Click here to see all of Kim’s “Ten Life Lessons”

Business Resources:

Book: Delivering Knock Your Socks Off Service by Kristin Anderson and Ron Zimke

Website: http://www.icrassociation.org/

Guest Contact Info:

Barry’s LinkedIn Profile

Help Barry reach his $200,000 fundraising goal for the Leukemia and Lymphoma Society! Support his effort here!

How “Healthy” is Your Business?

23 Dec
December 23, 2014

Episode 11

Featured Guest: Carol Phillips – National Health and Wellness Expert (Manchester, NH)

Summary: Go! Go! Go! Push! Push! Push! The never ending obligations and stress that our businesses can place on us can be unbearable. Do not let it take your toll on personal health and wellness. That is the message of guest, Carol Phillips. Listen as Carol shares tips from her new book, “52 Simple Ways to Health.” She explains how busy leaders in the cleaning and restoration industry can successfully focus on personal health and wellness.

The Restoration Nation Challenge: Are you listening to your body? Is it telling you to make some positive changes with regards to personal health habits? Would you want your business to go without you due to preventable health ailments?

Motivational Quote: “Eating crappy food is not a treat. It is a punishment.” – Drew Carey

Business Resources:

Book: Seven Habits of Highly Effective People by Stephen Covey

Guest Contact Info:

www.52WaysToHealth.com

Her Book: 52 Simple Ways to Health by Carol Phillips

Carol’s LinkedIn Profile

What is my Cleaning and Restoration Company Worth?

17 Dec
December 17, 2014

Episode 10

Featured Guest: Fred Geyen – Geyen Group (Minneapolis, MN)

Summary: We push off the topic more often than we would ever admit. It is the issue of company valuation and preparing to sell. Fred Geyen of Geyen Group explains the importance of why you need to know the value of your cleaning and restoration company (even if you have no plans to sell). Fred offers some common sense suggestions on how to approach the topic and why it should be a priority for your business.

The Restoration Nation Challenge: Do you know what your company is worth? Have you evaluated your company from the prospective of an outside buyer? What are your strengths and what are your weaknesses to that prospective buyer?

Motivational Quote: “You either make dust or eat dust.” – H. Jackson Brown, Jr.

Business Resources:

Book: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Website: www.bizbuysell.com

Guest Contact Info:

Email: fred@geyengroup.com

www.geyengroup.com

Fred’s LinkedIn Profile

Time to Clean Up Your Customer Service Effort

10 Dec
December 10, 2014

Episode 9

Featured Guest: Bill Yeadon – Jon Don (Indianapolis, IN)

Summary: Customer service is so pivotal to the long-term success of your cleaning and restoration company. Listen to Jon-Don instructor, Bill Yeadon, as he helps us analyze our own customer service efforts. Are we “wowing” our customers or just doing the bare minimum? Bill challenges us to do more to make cheerleaders out of our clients.

The Restoration Nation Challenge: Are you falling into the trap of assuming your customer service is excellent? When was the last time you took a deep look at all aspects of your customer service effort? Are your employees performing at the level you want them to when it comes to customer service?

Motivational Quote: “The last of human freedoms – the ability to choose one’s attitude in a given set of circumstances.” – Viktor E. Frankl

Business Resources:

Video: Ted talk by Simon Sinek

Book: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Book: Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek

Book: Influence: The Physiology of Persuasion by Robert Cialdini

Guest Contact Info:

Email: billy@jondon.com

Bill’s Strategies for Success Blog

Bill’s LinkedIn Profile

What is the Vision of The Restoration Nation Podcast?

06 Dec
December 6, 2014

The Restoration Nation Podcast was conceived by two forces: A desire for learning and a passion for the cleaning and restoration industry. These two factors lead me to start a podcast designed specifically for leaders in the industry. Entrepreneurs in the cleaning and restoration industry share a lot in common. We have similar challenges, struggles, and opportunities. This podcast can be used as a conduit to help each other navigate these issues. Mutual success can be achieved faster if we commit to serving each other. This can be done by sharing best practices, experiences, and inspirational stories. That is the vision of The Restoration Nation podcast.

Why a desire for learning?

Like many of you reading this, I am a competitor. First and foremost, I like to challenge myself. Outward competition is important, but I believe pushing yourself is the first step to improving. Entrepreneurs can often challenge themselves more than any outside force. The further you can drive yourself, the more prepared you will be for external competition. Part of the self-challenging process is learning new things. Continuous education is so important when it comes to preparing for competition. In coming full-circle with this discussion, my desire for learning comes from my need to compete at a high level. As an entrepreneur in the cleaning and restoration industry, you already understand this.

Why a passion for the cleaning and restoration industry?

This is a very personal question for me. To put it simply, I grew up in the industry. My father, Jack Solloway, founded Soil-Away Cleaning & Restoration Services in 1990. I have seen the victories and defeats that an entrepreneurial journey delivers. I am second generation in the business. I believe in the value that our services offer. It is a great industry with a lot of tremendously collaborative members. One of the most valuable things I have learned through my experience in the cleaning and restoration industry is that it is not about what you take, but what you give back. It is about how you serve others.

What is next for The Restoration Nation podcast?

This podcast is not about me. It is about our industry. It is about connecting with other leaders and entrepreneurs in our field. If you are reading this, I am talking about you! The podcast and website is a tool for education, collaboration, and motivation amongst industry peers. I will facilitate the growth of this resource to the best of my abilities, but ultimately the value that this program delivers is up to you. I encourage your participation. That could be by being a guest on the show, submitting a blog post, or sharing the podcast with an industry peer. I am thankful for your participation and look forward to building the relationship.

Fleet Management for the Cleaning & Restoration Industry

03 Dec
December 3, 2014

Episode 8

Featured Guest: Corey Fongemie – GPS Fleet Consulting (Portsmouth, NH)

Summary: Ever wonder where your trucks actually go during the day? Are you concerned with “after-hours” activity with your vehicles? Need a better way to manage maintenance schedules? This podcast speaks with fleet management consultant Corey Fongemie. He puts business owners in the driver’s seat when it comes to fleet management of their cleaning and restoration company.

The Restoration Nation Challenge: Is fleet management something you turn a blind-eye to? Are you really doing all you can to protect the large investment you have in your vehicles? Do you realize the customer service and administrative benefits of fleet management?

Motivational Quote: “Don’t let things happen, Make things happen!”

Favorite Business Book: The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by James M. Kouzes

Guest Contact Info:

gpsfleetconsulting.com

facebook.com/gpsfleetconsulting

linkedin.com/in/fongemie

How to Fix the Biggest Online Marketing Mistake

25 Nov
November 25, 2014

Episode 7

Featured Guest: Sonny Ahuja – Internet Marketing Consultant & Coach (Atlanta, GA)

Summary: Too many entrepreneurs in the cleaning and restoration industry struggle with online marketing. Sonny’s approach is simple, methodical, and effective. This interview focuses on the #1 mistake we make with our online marketing efforts. Listen, learn, and be on your way to making your phone ring!

The Restoration Nation Challenge: Have you been putting off your online marketing efforts? What resources have you dedicated to making it a priority? Are you properly tracking website results?

Motivational Quote: “You must be the change you wish to see in the world.” – Mahatma Ghandi

Favorite Business Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

Guest Contact Info: www.sonnyahuja.com

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