How to Fix the Biggest Online Marketing Mistake

25 Nov
November 25, 2014

Episode 7

Featured Guest: Sonny Ahuja – Internet Marketing Consultant & Coach (Atlanta, GA)

Summary: Too many entrepreneurs in the cleaning and restoration industry struggle with online marketing. Sonny’s approach is simple, methodical, and effective. This interview focuses on the #1 mistake we make with our online marketing efforts. Listen, learn, and be on your way to making your phone ring!

The Restoration Nation Challenge: Have you been putting off your online marketing efforts? What resources have you dedicated to making it a priority? Are you properly tracking website results?

Motivational Quote: “You must be the change you wish to see in the world.” – Mahatma Ghandi

Favorite Business Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

Guest Contact Info: www.sonnyahuja.com

A Personal Touch For Your Sales and Marketing Effort

19 Nov
November 19, 2014

Episode 6

Featured Guest: Victoria Ronan- Marketing Director with Clothes Call (Crofton, MD)

Summary: Listen to Victoria as she guides us through the “life of a salesperson” in the cleaning and restoration industry. Her philosophy focuses on building relationships that last. A key to her success is creativity, consistency, and most importantly- adding a personal touch. Victoria shares some of her best practices to sales and marketing that she has learned through working with previous employer Servpro and current employer Clothes Call (textile restoration).

The Restoration Nation Challenge: Does your sales effort do anything out-of-the-box? When was the last time you tried something new when it comes to sales and marketing? How are you going above-and-beyond the competition?

Motivational Quote: Life does not need to be perfect to be wonderful

Favorite Business Book: How to Win Friends & Influence People by Dale Carnegie

Guest Contact Info: www.clothescall.us.com

3 Reasons Why Industry Education is Important for Cleaning and Restoration Companies

13 Nov
November 13, 2014

Cleaning and restoration companies ask: “Why should I invest my resources (time and money) in industry education?” Is it to get certifications? Is it to stay ahead of the competition? Is it to keep up with industry trends? The answer is yes, yes, and yes. However, you should challenge yourself to look deeper than that. Below are three reasons why industry education is important for cleaning and restoration companies… Read more →

One Industry Trend That You Need To Keep Up With

12 Nov
November 12, 2014

Episode 5

Featured Guest: Jeff Cross, Executive Editor – Cleanfax (Columbus, OH)

Summary: Listen to Jeff Cross as he discusses industry trends and common challenges amongst cleaning and restoration contractors. He is an industry veteran and a wealth of knowledge. Here he shares from his deep industry experience. Jeff is the Executive Editor for Cleanfax Magazine and the leader of Totally Booked University.

The Restoration Nation Challenge: How are you getting your industry-specific educational content? Are you being purposeful about learning something new every day?

Favorite Business Book: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Guest Contact Info: www.totallybookeduniversity.com and www.cleanfax.com

How to Build Relationships With Insurance Adjusters

07 Nov
November 7, 2014

Episode 4

Featured Guest: Peter Crosa, Independent Insurance Adjuster (Tampa, FL)

Summary: Let’s look through the eyes of an insurance adjuster. Peter Crosa explains their perspective on claims, clients, and contractors. Peter has been an independent adjuster for several decades. He now serves in many capacities in the cleaning and restoration industry. One of his services includes educating contractors how to build relationships with adjusters.

The Restoration Nation Challenge: Does your company have strong relationships with insurance adjusters? Could it be improved? What will you do today to strengthen those valuable relationships?

Motivational Quote: There is a time for everything, and a season for every activity under the heavens. Ecclesiastes Chapter 3

Favorite Business Book: The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell

Guest Contact Info: http://www.softsellinghardenedclaimsadjusters.com/

 

 

 

 

 

Want to Celebrate 35 Years of Business Success? Emphasize Education, Communication, and Honesty

31 Oct
October 31, 2014

Episode 3

Featured Guest: David Weiler of The Hitchcock Group Cleaning & Restoration (Fleetwood, PA)
Summary: Listen to Dave’s perspective of what it takes to succeed in a sales role in the cleaning and restoration industry. He is new to the industry, but joined a company that is celebrating 35 years in the business. Dave discusses the importance of industry specific education and how it is vital to his success in sales.
The Restoration Nation Challenge: Consider what is important when hiring a sales person for your firm. What kind of attitude and approach to you want that individual to portray? Are they eager to learn the industry? What previous non-industry experience do they have? How will that translate to helping you grow your company?
Motivational Quote: “Always be positive. When you have passion, you do something you love. When you do something you don’t love, it is called stress.”
Favorite Business Book: How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients by Jeffrey Fox
Guest Contact Info: www.teamhitchcock.com

The Soft-Contents Restoration Revolution Goes Worldwide. Are You In?

31 Oct
October 31, 2014

Episode 2

Featured Guest: Howard Sures, Jamie Sands and Daryl Nestibo of Esporta Wash Systems (Kelowna, BC, Canada)
Summary: We are always looking to create new sources of revenue and set our company apart in the market place. This interview with the team from Esporta Wash Systems addresses how their technology is revolutionizing the soft-contents restoration industry. Hear specific stories about how restoration contractors around the world are succeeding with Esporta Wash Systems.
The Restoration Nation Challenge: You cannot afford to stop investing in your company. This could mean education for your technicians; updating your fleet; putting together a marketing campaign; etc… When was the last time you added a new product or service to differentiate yourself in the market place?
Motivational Quote: “The rising tide lifts all boats.”
Favorite Business Book: Feel the Fear…And Do It Anyway by Susan Jeffers
Guest Contact Info: www.esporta.ca

Introduction to The Restoration Nation Podcast

31 Oct
October 31, 2014

Episode 1
Featured Guest: Joshua Solloway- Host
Summary: This is the who, what, where, when, why, and how of The Restoration Nation podcast show. It is a brief introduction of the host along with the show.
The Restoration Nation Challenge: Take a snap shot of your day. Are you working “in” your business or “on” your business? Take the time to learn something new so you can apply it today!
Motivational Quote: “Good, better, best. Never let it rest, until your good is better and your better is best.”
Favorite Business Books:
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Garry Keller
7 Habits of Highly Effective People by Stephen Covey
Guest Contact Info: josh@therestorationnation.com

The Restoration Nation Launches

27 Oct
October 27, 2014

Welcome to The Restoration Nation Podcast! It is a resource designed to benefit entrepreneurs and leaders in the cleaning and restoration industry. We are about education, collaboration, and motivation.

The Restoration Nation’s goal is to…
• Educate – Entrepreneurs and leaders never stop learning. We will bring valuable, applicable content to our audience.
• Collaborate –No one can achieve their full potential alone. We will connect with industry experts to communicate “best practices.”
• Motivate – Even entrepreneurs need a morale boost from time to time. We will present inspirational stories from industry peers to help fuel your passion.

If you have an idea for a future episode or would like to be a guest, contact us. We’d love to hear from you.

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