Author Archive for: joshsolloway

Make E-mail Marketing Work for Your Business

21 Jan
January 21, 2015

Episode 15

Featured Guest: Joanne Randall – Leap Year Marketing (Concord, NH)

Summary: The practice of e-mail marketing has mixed reviews. That is largely because many businesses execute it so poorly. Don’t let this be the case for your cleaning and restoration company. Joanne Randall of Leap Year Marketing helps businesses succeed with e-mail marketing campaigns. Listen as she shares extremely valuable tips to help your e-mail marketing efforts perform at a high level. Just a couple adjustments to your e-mails and you could see major results.

The Restoration Nation Challenge: Are you getting results from of your e-mail marketing efforts? After listening to Joanne, what changes can you make today to improve your performance?

Motivational Quote: “Hard work always precedes luck.” – Joanne Randall

Business Resources:

Book: The Bible

Robert Kiyosaki Blog

Jack Canfield Blog

Guest Contact Info:

Company website

Marketing Mojo Radio

Joanne’s LinkedIn Profile

Challenges and Strategies for Successful Sales Managers

14 Jan
January 14, 2015

Episode 14

Featured Guest: Brian Mauriello – American Integrity Restoration (Glastonbury, CT)

Summary: Managing a sales team in the cleaning and restoration industry is a challenge. Your company offers a variety of services, combats seasonal business cycles, and has to prioritize multiple target markets. Spend time today listening to Brian Mauriello of American Integrity Restoration as he maps out strategies on how to be an effective sales leader in the industry. The “best practices” that Brian and his team have developed will surely benefit your operation as well.

The Restoration Nation Challenge: What key performance indicators (KPIs) does your company measure? What part of your sales effort produces the most results? What parts are non-productive? Are you digging deep into the industries that you are targeting?

Motivational Quote: “Having no problems is the biggest problem of all.” –Taiichi Ohno

Business Resources:

Book: Toyota Production System: Beyond Large Scale Production by Taiichi Ohno

Guest Contact Info:

Company website

www.newtownmemorialfund.org

Brian’s LinkedIn Profile

Online Reputation Management: A Focus on Yelp! and Angie’s List

07 Jan
January 7, 2015

Episode 13

Featured Guest: Steve Marsh – Be Competition Free Marketing (San Francisco, CA)

Summary: People are talking about your water damage cleanup, carpet cleaning, and fire restoration services. Do you know what they are saying? Cleaners and restorers have a tremendous opportunity to manage their reputation on the internet. Featured guest, Steve Marsh, explains how you can utilize online services such as Yelp! and Angie’s List to market and showcase your company. Take control of your online reputation before someone else does.

The Restoration Nation Challenge: Do you monitor what people are saying about your company online? Have you set up your profile on online services such as Yelp!, Angie’s List, Google Plus, etc…? If your company gets a negative review, do you have a strategy on how to respond?

Motivational Quote: “Successful people ask better questions, and as a result, they get better answers.” –Tony Robbins

Business Resources:

Book: Abundance: The Future Is Better Than You Think by Peter Diamandis

Guest Contact Info:

Company website

Steve’s LinkedIn Profile

 

 

Taking Cleaning and Restoration Technicians to the Next Level

01 Jan
January 1, 2015

Episode 12

Featured Guest: Barry Costa – Costa Group Education (Kingman, AZ)

Summary: Is the answer A, B, C, or D? Those are the options we have come to know and accept with industry certification examinations. These exams primarily test cognitive abilities, but leave out physical competency. The cleaning and restoration industry is about to take it to the next level with performance assessments for positions such as carpet cleaning, water damage, and beyond. Spend time with Barry Costa as he explains how the team at ICRA is adding another (valuable) level of testing for technician proficiency in our industry.

The Restoration Nation Challenge: How well do you know the abilities of your technicians? Are your internal training procedures getting watered-down with each incoming employee? What kind of quality control measure do you have in place for technician performance?

Motivational Quote: Life Lesson number 5 is from Barry’s daughter Kim: “Touch as many lives as you can.” Every time you meet someone new, you leave a little bit of yourself with them. They are affected by you. The more people you meet, the more complete both their and your lives are because of how you have been affected by each other. Think of the possibilities.

Click here to see all of Kim’s “Ten Life Lessons”

Business Resources:

Book: Delivering Knock Your Socks Off Service by Kristin Anderson and Ron Zimke

Website: http://www.icrassociation.org/

Guest Contact Info:

Barry’s LinkedIn Profile

Help Barry reach his $200,000 fundraising goal for the Leukemia and Lymphoma Society! Support his effort here!

Kim’s 10 Life Lessons Courtesy of Barry Costa

01 Jan
January 1, 2015

Kimberly Joy Costa

(July 17, 1981 – July 24, 2000)

“Ten Life Lessons”

 

Life Lessons number 10 is “Deal with life one day at a time.” Sometimes when life gets crazy we feel like we’ll never sort everything out. But if we just deal with everything one day and instance at a time, life just has a way of working through things. It also makes life’s circumstances a little less overwhelming.

 

Life Lesson number 9 is more a word of advice. “Turn every life experience into a learning experience.” The best way I have found to cope with hard times more easily is to become knowledgeable about what is going on and try to find a meaning to everything that happens. Trust me, there is always one there.

 

Life Lesson number 8 is “Always look for the positive.” No matter how bad life can get, there is always a positive to be found. If you focus on the positive aspects of life, the hard times are easier to get through. The power of positive thinking is amazing, and it works.

 

Life Lesson number 7 is another piece of advice. “Try to do at least one new thing everyday.” Much to often, people get into a routine of doing the same thing everyday and their lives become boring. The new thing doesn’t have to be big. It can be something really small like taking a different route to work, or trying a new kind of food. Make a wish list for yourself of new stuff you want to try. Some things can be small and others, big.     Plan on completing one of those things each day and by the end of everyday your life will be that much more full.

 

Life Lesson number 6 is “Be true to yourself.” No matter what happens in your life if you are true to yourself and confident about who you are, you can overcome anything. Always stick to who you are and don’t worry if people are going to accept you or not. If you are confident with yourself, it will show and the people who really matter will accept you for who you are, not for who you are not.

 

Life Lesson number 5 is “Touch as many lives as you can.” Every time you meet someone new, you leave a little bit of yourself with them. They are affected by you. The more people you meet, the more complete both their and your lives are because of how you have been affected by each other. Think of the possibilities.

 

Life Lesson number 4 is “Enjoy the little things.” Although the big accomplishments in life are important, sometimes it’s the little things in life that are more enjoyable. The conversations with your best friend in the middle of the night, or a quiet moment somewhere peaceful where you were just able to think, can add up to be much more important and memorable than any big thing.

 

Life Lesson number 3 is “Don’t sweat the small stuff.” Many times in life, people begin getting concerned with petty things. What people forget is that in the long run, it doesn’t matter what “he said” or what “she did.” It’s not worth your time to get worked up about anything small or petty.

 

Life Lesson number 2 is “Hold on to your friends.” No matter what happens in your life, good or bad, your friends will be there for you.     Whether it is a pat on the back or a shoulder to cry on that you need, your friends are there for you always.

 

And the number 1 Life Lesson is “Make everyday count.” Life is short and we never know how long we are going to have.     We must live life to the fullest EVERYDAY. Everything we do should have a greater purpose. We should never throw any opportunities away.

 

Our lives will continue to be impacted by our friendships, generosity, compassion and spirit. As each of us works each day to be the person we want to be, remember my favorite quote from the Broadway play “Rent” – “No Day But Today.”

 

Please join The Restoration Nation in this fight!     Together as a team we WILL make a difference!

Through the Team in Training Program of the Leukemia and Lymphoma Society

WE WILL WIN THIS BATTLE AGAINST CANCER!

Your support will move us toward a cure! Click here to visit Barry’s fundraising page!

 

 

 

 

How “Healthy” is Your Business?

23 Dec
December 23, 2014

Episode 11

Featured Guest: Carol Phillips – National Health and Wellness Expert (Manchester, NH)

Summary: Go! Go! Go! Push! Push! Push! The never ending obligations and stress that our businesses can place on us can be unbearable. Do not let it take your toll on personal health and wellness. That is the message of guest, Carol Phillips. Listen as Carol shares tips from her new book, “52 Simple Ways to Health.” She explains how busy leaders in the cleaning and restoration industry can successfully focus on personal health and wellness.

The Restoration Nation Challenge: Are you listening to your body? Is it telling you to make some positive changes with regards to personal health habits? Would you want your business to go without you due to preventable health ailments?

Motivational Quote: “Eating crappy food is not a treat. It is a punishment.” – Drew Carey

Business Resources:

Book: Seven Habits of Highly Effective People by Stephen Covey

Guest Contact Info:

www.52WaysToHealth.com

Her Book: 52 Simple Ways to Health by Carol Phillips

Carol’s LinkedIn Profile

What is my Cleaning and Restoration Company Worth?

17 Dec
December 17, 2014

Episode 10

Featured Guest: Fred Geyen – Geyen Group (Minneapolis, MN)

Summary: We push off the topic more often than we would ever admit. It is the issue of company valuation and preparing to sell. Fred Geyen of Geyen Group explains the importance of why you need to know the value of your cleaning and restoration company (even if you have no plans to sell). Fred offers some common sense suggestions on how to approach the topic and why it should be a priority for your business.

The Restoration Nation Challenge: Do you know what your company is worth? Have you evaluated your company from the prospective of an outside buyer? What are your strengths and what are your weaknesses to that prospective buyer?

Motivational Quote: “You either make dust or eat dust.” – H. Jackson Brown, Jr.

Business Resources:

Book: Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow

Website: www.bizbuysell.com

Guest Contact Info:

Email: fred@geyengroup.com

www.geyengroup.com

Fred’s LinkedIn Profile

Time to Clean Up Your Customer Service Effort

10 Dec
December 10, 2014

Episode 9

Featured Guest: Bill Yeadon – Jon Don (Indianapolis, IN)

Summary: Customer service is so pivotal to the long-term success of your cleaning and restoration company. Listen to Jon-Don instructor, Bill Yeadon, as he helps us analyze our own customer service efforts. Are we “wowing” our customers or just doing the bare minimum? Bill challenges us to do more to make cheerleaders out of our clients.

The Restoration Nation Challenge: Are you falling into the trap of assuming your customer service is excellent? When was the last time you took a deep look at all aspects of your customer service effort? Are your employees performing at the level you want them to when it comes to customer service?

Motivational Quote: “The last of human freedoms – the ability to choose one’s attitude in a given set of circumstances.” – Viktor E. Frankl

Business Resources:

Video: Ted talk by Simon Sinek

Book: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

Book: Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek

Book: Influence: The Physiology of Persuasion by Robert Cialdini

Guest Contact Info:

Email: billy@jondon.com

Bill’s Strategies for Success Blog

Bill’s LinkedIn Profile

What is the Vision of The Restoration Nation Podcast?

06 Dec
December 6, 2014

The Restoration Nation Podcast was conceived by two forces: A desire for learning and a passion for the cleaning and restoration industry. These two factors lead me to start a podcast designed specifically for leaders in the industry. Entrepreneurs in the cleaning and restoration industry share a lot in common. We have similar challenges, struggles, and opportunities. This podcast can be used as a conduit to help each other navigate these issues. Mutual success can be achieved faster if we commit to serving each other. This can be done by sharing best practices, experiences, and inspirational stories. That is the vision of The Restoration Nation podcast.

Why a desire for learning?

Like many of you reading this, I am a competitor. First and foremost, I like to challenge myself. Outward competition is important, but I believe pushing yourself is the first step to improving. Entrepreneurs can often challenge themselves more than any outside force. The further you can drive yourself, the more prepared you will be for external competition. Part of the self-challenging process is learning new things. Continuous education is so important when it comes to preparing for competition. In coming full-circle with this discussion, my desire for learning comes from my need to compete at a high level. As an entrepreneur in the cleaning and restoration industry, you already understand this.

Why a passion for the cleaning and restoration industry?

This is a very personal question for me. To put it simply, I grew up in the industry. My father, Jack Solloway, founded Soil-Away Cleaning & Restoration Services in 1990. I have seen the victories and defeats that an entrepreneurial journey delivers. I am second generation in the business. I believe in the value that our services offer. It is a great industry with a lot of tremendously collaborative members. One of the most valuable things I have learned through my experience in the cleaning and restoration industry is that it is not about what you take, but what you give back. It is about how you serve others.

What is next for The Restoration Nation podcast?

This podcast is not about me. It is about our industry. It is about connecting with other leaders and entrepreneurs in our field. If you are reading this, I am talking about you! The podcast and website is a tool for education, collaboration, and motivation amongst industry peers. I will facilitate the growth of this resource to the best of my abilities, but ultimately the value that this program delivers is up to you. I encourage your participation. That could be by being a guest on the show, submitting a blog post, or sharing the podcast with an industry peer. I am thankful for your participation and look forward to building the relationship.

Fleet Management for the Cleaning & Restoration Industry

03 Dec
December 3, 2014

Episode 8

Featured Guest: Corey Fongemie – GPS Fleet Consulting (Portsmouth, NH)

Summary: Ever wonder where your trucks actually go during the day? Are you concerned with “after-hours” activity with your vehicles? Need a better way to manage maintenance schedules? This podcast speaks with fleet management consultant Corey Fongemie. He puts business owners in the driver’s seat when it comes to fleet management of their cleaning and restoration company.

The Restoration Nation Challenge: Is fleet management something you turn a blind-eye to? Are you really doing all you can to protect the large investment you have in your vehicles? Do you realize the customer service and administrative benefits of fleet management?

Motivational Quote: “Don’t let things happen, Make things happen!”

Favorite Business Book: The Leadership Challenge: How to Make Extraordinary Things Happen in Organizations by James M. Kouzes

Guest Contact Info:

gpsfleetconsulting.com

facebook.com/gpsfleetconsulting

linkedin.com/in/fongemie

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