Archive for month: January, 2015

Marketing Your Restoration Firm to Plumbers

28 Jan
January 28, 2015

Episode 16

Featured Guest: Ivan Turner – Show Me Marketing Solutions (Jefferson City, MO)

Episode Sponsor: Esporta Wash Systems

Summary: To pay referral fees or not to pay referral fees? That is the question. We all know that plumbers are a key target to market your restoration firm to. How you do this is another story. There are many philosophies and approaches to doing this successfully. Ivan Turner of Show Me Marketing Solutions shares his thoughts on how to build mutually beneficial relationships with plumbers.

The Restoration Nation Challenge: Are you currently marketing to plumbers? If you are paying referral fees, do you think Ivan’s approach could better serve your firm?

Motivational Quote: “Man’s mind once stretched by a new idea never regains its original dimensions.” Oliver Wendell Holmes Jr.

Business Resources:

How to Win Friends and Influence People by Dale Carnegie

Built to Last by Jim Collins

Good to Great by Jim Collins

Guest Contact Info:

Company website

Ivan’s LinkedIn Profile

Make E-mail Marketing Work for Your Business

21 Jan
January 21, 2015

Episode 15

Featured Guest: Joanne Randall – Leap Year Marketing (Concord, NH)

Summary: The practice of e-mail marketing has mixed reviews. That is largely because many businesses execute it so poorly. Don’t let this be the case for your cleaning and restoration company. Joanne Randall of Leap Year Marketing helps businesses succeed with e-mail marketing campaigns. Listen as she shares extremely valuable tips to help your e-mail marketing efforts perform at a high level. Just a couple adjustments to your e-mails and you could see major results.

The Restoration Nation Challenge: Are you getting results from of your e-mail marketing efforts? After listening to Joanne, what changes can you make today to improve your performance?

Motivational Quote: “Hard work always precedes luck.” – Joanne Randall

Business Resources:

Book: The Bible

Robert Kiyosaki Blog

Jack Canfield Blog

Guest Contact Info:

Company website

Marketing Mojo Radio

Joanne’s LinkedIn Profile

Challenges and Strategies for Successful Sales Managers

14 Jan
January 14, 2015

Episode 14

Featured Guest: Brian Mauriello – American Integrity Restoration (Glastonbury, CT)

Summary: Managing a sales team in the cleaning and restoration industry is a challenge. Your company offers a variety of services, combats seasonal business cycles, and has to prioritize multiple target markets. Spend time today listening to Brian Mauriello of American Integrity Restoration as he maps out strategies on how to be an effective sales leader in the industry. The “best practices” that Brian and his team have developed will surely benefit your operation as well.

The Restoration Nation Challenge: What key performance indicators (KPIs) does your company measure? What part of your sales effort produces the most results? What parts are non-productive? Are you digging deep into the industries that you are targeting?

Motivational Quote: “Having no problems is the biggest problem of all.” –Taiichi Ohno

Business Resources:

Book: Toyota Production System: Beyond Large Scale Production by Taiichi Ohno

Guest Contact Info:

Company website

Brian’s LinkedIn Profile

Online Reputation Management: A Focus on Yelp! and Angie’s List

07 Jan
January 7, 2015

Episode 13

Featured Guest: Steve Marsh – Be Competition Free Marketing (San Francisco, CA)

Summary: People are talking about your water damage cleanup, carpet cleaning, and fire restoration services. Do you know what they are saying? Cleaners and restorers have a tremendous opportunity to manage their reputation on the internet. Featured guest, Steve Marsh, explains how you can utilize online services such as Yelp! and Angie’s List to market and showcase your company. Take control of your online reputation before someone else does.

The Restoration Nation Challenge: Do you monitor what people are saying about your company online? Have you set up your profile on online services such as Yelp!, Angie’s List, Google Plus, etc…? If your company gets a negative review, do you have a strategy on how to respond?

Motivational Quote: “Successful people ask better questions, and as a result, they get better answers.” –Tony Robbins

Business Resources:

Book: Abundance: The Future Is Better Than You Think by Peter Diamandis

Guest Contact Info:

Company website

Steve’s LinkedIn Profile



Taking Cleaning and Restoration Technicians to the Next Level

01 Jan
January 1, 2015

Episode 12

Featured Guest: Barry Costa – Costa Group Education (Kingman, AZ)

Summary: Is the answer A, B, C, or D? Those are the options we have come to know and accept with industry certification examinations. These exams primarily test cognitive abilities, but leave out physical competency. The cleaning and restoration industry is about to take it to the next level with performance assessments for positions such as carpet cleaning, water damage, and beyond. Spend time with Barry Costa as he explains how the team at ICRA is adding another (valuable) level of testing for technician proficiency in our industry.

The Restoration Nation Challenge: How well do you know the abilities of your technicians? Are your internal training procedures getting watered-down with each incoming employee? What kind of quality control measure do you have in place for technician performance?

Motivational Quote: Life Lesson number 5 is from Barry’s daughter Kim: “Touch as many lives as you can.” Every time you meet someone new, you leave a little bit of yourself with them. They are affected by you. The more people you meet, the more complete both their and your lives are because of how you have been affected by each other. Think of the possibilities.

Click here to see all of Kim’s “Ten Life Lessons”

Business Resources:

Book: Delivering Knock Your Socks Off Service by Kristin Anderson and Ron Zimke


Guest Contact Info:

Barry’s LinkedIn Profile

Help Barry reach his $200,000 fundraising goal for the Leukemia and Lymphoma Society! Support his effort here!

Kim’s 10 Life Lessons Courtesy of Barry Costa

01 Jan
January 1, 2015

Kimberly Joy Costa

(July 17, 1981 – July 24, 2000)

“Ten Life Lessons”


Life Lessons number 10 is “Deal with life one day at a time.” Sometimes when life gets crazy we feel like we’ll never sort everything out. But if we just deal with everything one day and instance at a time, life just has a way of working through things. It also makes life’s circumstances a little less overwhelming.


Life Lesson number 9 is more a word of advice. “Turn every life experience into a learning experience.” The best way I have found to cope with hard times more easily is to become knowledgeable about what is going on and try to find a meaning to everything that happens. Trust me, there is always one there.


Life Lesson number 8 is “Always look for the positive.” No matter how bad life can get, there is always a positive to be found. If you focus on the positive aspects of life, the hard times are easier to get through. The power of positive thinking is amazing, and it works.


Life Lesson number 7 is another piece of advice. “Try to do at least one new thing everyday.” Much to often, people get into a routine of doing the same thing everyday and their lives become boring. The new thing doesn’t have to be big. It can be something really small like taking a different route to work, or trying a new kind of food. Make a wish list for yourself of new stuff you want to try. Some things can be small and others, big.     Plan on completing one of those things each day and by the end of everyday your life will be that much more full.


Life Lesson number 6 is “Be true to yourself.” No matter what happens in your life if you are true to yourself and confident about who you are, you can overcome anything. Always stick to who you are and don’t worry if people are going to accept you or not. If you are confident with yourself, it will show and the people who really matter will accept you for who you are, not for who you are not.


Life Lesson number 5 is “Touch as many lives as you can.” Every time you meet someone new, you leave a little bit of yourself with them. They are affected by you. The more people you meet, the more complete both their and your lives are because of how you have been affected by each other. Think of the possibilities.


Life Lesson number 4 is “Enjoy the little things.” Although the big accomplishments in life are important, sometimes it’s the little things in life that are more enjoyable. The conversations with your best friend in the middle of the night, or a quiet moment somewhere peaceful where you were just able to think, can add up to be much more important and memorable than any big thing.


Life Lesson number 3 is “Don’t sweat the small stuff.” Many times in life, people begin getting concerned with petty things. What people forget is that in the long run, it doesn’t matter what “he said” or what “she did.” It’s not worth your time to get worked up about anything small or petty.


Life Lesson number 2 is “Hold on to your friends.” No matter what happens in your life, good or bad, your friends will be there for you.     Whether it is a pat on the back or a shoulder to cry on that you need, your friends are there for you always.


And the number 1 Life Lesson is “Make everyday count.” Life is short and we never know how long we are going to have.     We must live life to the fullest EVERYDAY. Everything we do should have a greater purpose. We should never throw any opportunities away.


Our lives will continue to be impacted by our friendships, generosity, compassion and spirit. As each of us works each day to be the person we want to be, remember my favorite quote from the Broadway play “Rent” – “No Day But Today.”


Please join The Restoration Nation in this fight!     Together as a team we WILL make a difference!

Through the Team in Training Program of the Leukemia and Lymphoma Society


Your support will move us toward a cure! Click here to visit Barry’s fundraising page!





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