Archive for month: November, 2014

How to Fix the Biggest Online Marketing Mistake

25 Nov
November 25, 2014

Episode 7

Featured Guest: Sonny Ahuja – Internet Marketing Consultant & Coach (Atlanta, GA)

Summary: Too many entrepreneurs in the cleaning and restoration industry struggle with online marketing. Sonny’s approach is simple, methodical, and effective. This interview focuses on the #1 mistake we make with our online marketing efforts. Listen, learn, and be on your way to making your phone ring!

The Restoration Nation Challenge: Have you been putting off your online marketing efforts? What resources have you dedicated to making it a priority? Are you properly tracking website results?

Motivational Quote: “You must be the change you wish to see in the world.” – Mahatma Ghandi

Favorite Business Book: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall

Guest Contact Info: www.sonnyahuja.com

A Personal Touch For Your Sales and Marketing Effort

19 Nov
November 19, 2014

Episode 6

Featured Guest: Victoria Ronan- Marketing Director with Clothes Call (Crofton, MD)

Summary: Listen to Victoria as she guides us through the “life of a salesperson” in the cleaning and restoration industry. Her philosophy focuses on building relationships that last. A key to her success is creativity, consistency, and most importantly- adding a personal touch. Victoria shares some of her best practices to sales and marketing that she has learned through working with previous employer Servpro and current employer Clothes Call (textile restoration).

The Restoration Nation Challenge: Does your sales effort do anything out-of-the-box? When was the last time you tried something new when it comes to sales and marketing? How are you going above-and-beyond the competition?

Motivational Quote: Life does not need to be perfect to be wonderful

Favorite Business Book: How to Win Friends & Influence People by Dale Carnegie

Guest Contact Info: www.clothescall.us.com

3 Reasons Why Industry Education is Important for Cleaning and Restoration Companies

13 Nov
November 13, 2014

Cleaning and restoration companies ask: “Why should I invest my resources (time and money) in industry education?” Is it to get certifications? Is it to stay ahead of the competition? Is it to keep up with industry trends? The answer is yes, yes, and yes. However, you should challenge yourself to look deeper than that. Below are three reasons why industry education is important for cleaning and restoration companies… Read more →

One Industry Trend That You Need To Keep Up With

12 Nov
November 12, 2014

Episode 5

Featured Guest: Jeff Cross, Executive Editor – Cleanfax (Columbus, OH)

Summary: Listen to Jeff Cross as he discusses industry trends and common challenges amongst cleaning and restoration contractors. He is an industry veteran and a wealth of knowledge. Here he shares from his deep industry experience. Jeff is the Executive Editor for Cleanfax Magazine and the leader of Totally Booked University.

The Restoration Nation Challenge: How are you getting your industry-specific educational content? Are you being purposeful about learning something new every day?

Favorite Business Book: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Guest Contact Info: www.totallybookeduniversity.com and www.cleanfax.com

How to Build Relationships With Insurance Adjusters

07 Nov
November 7, 2014

Episode 4

Featured Guest: Peter Crosa, Independent Insurance Adjuster (Tampa, FL)

Summary: Let’s look through the eyes of an insurance adjuster. Peter Crosa explains their perspective on claims, clients, and contractors. Peter has been an independent adjuster for several decades. He now serves in many capacities in the cleaning and restoration industry. One of his services includes educating contractors how to build relationships with adjusters.

The Restoration Nation Challenge: Does your company have strong relationships with insurance adjusters? Could it be improved? What will you do today to strengthen those valuable relationships?

Motivational Quote: There is a time for everything, and a season for every activity under the heavens. Ecclesiastes Chapter 3

Favorite Business Book: The Tipping Point: How Little Things Can Make a Big Difference by Malcom Gladwell

Guest Contact Info: http://www.softsellinghardenedclaimsadjusters.com/

 

 

 

 

 

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